About Director

Where did it come from and who's behind it?


Years of


The Director Athlete Management System is the product of over 20 years of online registration, race timing and event management experience.

The team behind Director built their first online registration system for the 1998 Sydney Marathon – yep, we were registering athletes online in the last century – and has included registering a world record 81, 423 participants in the 2014 Sydney City2Surf! With that sort of experience comes the knowledge of what works and what doesn’t, what helps convince people to complete a registration and also, what – most importantly – can put off a potential registrant. In addition to registration, we’ve been at the forefront of race timing for many of the biggest events in the world over the last two decades as well as owning and operating our own events company for over 10 years.

Take Our Online Reg For a Spin

Online Registration is only one piece of the athlete management puzzle - but it's an important one. You can try out our online registration at the fictional "Big City Marathon". It's possible to follow this process to the conclusion using the test credit card function. Just enter a card number of 4, followed by 15 1s and any valid future expiry date and any 3 digit CVV. Use correct email details to get the emailed receipt.

> Register for the 2030 Big City Marathon

System Information

What is an Athlete Management System anyway?

What is an Athlete Management System Anyway?

Director does it all. From the moment your athlete registers for your event, all of their interactions are managed through Director, right up to publishing their achievement in the official race results. That’s because Director includes a best-in-class, fully functional race timing and results display package. Forget about sending excel files to your timing company, trying to reconcile on-the-day registrations and then fixing the inevitable snafus. With Director, there is a single version of the truth.

Director does not run on a database shared by all clients of the system Instead, your organisation gets a completely unique, completely separate database with no possibility for bleed between different organisations. Your logos will appear in the header and there are no shared logins. Vanity URLs mean that – as far as your customers are concerned – this is your system, not ours. Our policy is to place your brand front and centre because, after all, this is your event, not ours. 



Online Registration ... and so much more.


The cornerstore of Athlete Management is an online registration system that makes ticketing for active events simple, fast and efficient ... but also caters for change.


Integrated with registrations, added to tickets afterwards ... or sold in standalone merchandise stores, Director encourages sales and faclitiates easy management of your important add-on business.


Sack the timer! Director empowers savy event professionals to time their own events with 100% accuracy, in real-time, with no compromise on quality. 


What we create, others try to copy. Director's state-of-the-art results system is a quantum leap ahead of anything else on the market. Fun, interactive lists, records and graphs that will engage your athletes.

As Used By ...

Some of New Zealand's most prestigous events are powered by Director

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For privacy reasons, we are unable to respond to enquiries from event entrants. If you are an end-user of the Director software, you must take your enquiry to the event organiser via their web site.